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April 25, 2019 5 min read
Most of the time, the use of wild agarwood oil in perfumery is very limited and restricted. It is suitable for a one-off project
Agarwood (Oud) oil is a very selective ingredient for perfumers. Before thinking of having this ingredient in your concoction, it makes sense to know what it smells like. Why? you may ask? Because of the nature of this product, different plantation, different suppliers, growers, different parts of the trees will provide a different scent profile. If you choose Oud as an ingredient, you need to develop your perfume around it and stick with it for consistency. One of the most important questions of all: "Can I sell it to my audiences/ customers?", "And if they want more, can I supply them with consistency?"
Oud blending is an art that not many ones can master because one of the main reasons is the "unpleasant" scent of oud, known as "barnyard", "decomposed", "animalic", "poop", "dirty". This "unpleasant" scent, if handled well, will make the scent so irresistible. This is particularly true when making incense
"What interests me in particular . . . are bad smells. Chrysanthemum flowers that
smell ‘raw’ (aokusakute). They aren’t in any way nice, are they? And the autumn
kamemushi beetle that sends out a stink when you touch it by mistake. Ugh!
Also, bamboo leaves, which smell horribly when cut. But it is really important to
know smells like these because, if you can put in a little bit of a bad smell into a
fragrance, then that fragrance can become fantastic. There are hints like these for
me everywhere in my everyday life. So my principle is, first find strange smells
and stinky smells, for they can provide you with crucial hints when making a new
incense." (Moeran 2007, page 153)
However, as everyone is different, if you know your customers who only want pleasant notes, we can also cater to this niche for you. With different "fermented", and "cured" technique, along with different agarwood chips, we can make oud oil more appealing to enjoy, of course with 100% pure oud oil. So again, if you are from the Middle East and you like a bit of creamy, leathery and good barnyard in your perfume, we have you covered.
If your audiences/ customers were not used to the oud smell, or never smelled it before, they may not like the oud oil alone but would be enjoying its blend in a perfume. For someone who is new to oud (agarwood) oil, it takes time to learn, get used to the smell, and eventually love it.
It takes time to create your oud perfume. It even takes a greater deal of time to spread your brand our there for your audience/customer accept your products. Imagine you found the right formula and your creation flew off the shelf, how do you feel when you want more oud but found out that your supplier was unable to provide the same (or at least similar) original batch. What should you do? Create a new formula, facing the unknown? Or change the supplier? Or even both?
If you were in Europe, and you would like some oud to create a high-end perfume, would the below sound similar:
Isn't it painful when facing these issues? Your energy should be used in making your perfume not in solving the above issues. So if you want agarwood oil for perfume making, let us know to see if we can work something out.
Send us an email firstname.lastname@example.org
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